Guest post*: Four Steps to Better Email Marketing

David’s Disclaimer: When I first saw the title of this guest post, I nearly rejected it without reading, as I (don’t we all?) have an aversion to unwanted email. But I did scan it, and changed my mind when I spied the third step: “mass mailing should be avoided”. Much relieved, I went ahead, and here’s the rest of the advice for all you would-be email marketers.

Promoting your business through email marketing is one of the most effective methods of advertising. The effectiveness of an email marketing campaign is the result of having a connection with your potential customers. Building your list of customers is easier with email marketing. When used with other effective means of marketing your business, you will be able to see great and fast results in no time. Continue reading