We are making Google smarter

Why is Google following me? Why do I now see advertisements for funeral insurance on my webmail page? I know I’m old, but c’mon! And right now I’m getting hotel and travel tips scattered around my regular websites, such as The Age. Just to make this perfectly clear, I’m looking at an Australian online newspaper, but am working briefly in Penang, Malaysia, and am also seeing ads for Penang hotels and restaurants. Continue reading

How to identify an expert

Most of us are confronted with experts in our lives and work, especially those who toil in education. Further, especially if we work in teams, we have to depend on given experts to ensure that the project we’re involved with succeeds. If they don’t have the expertise they claim, our project can flounder, to all our cost. So, how do we know whether or not they as as good as they seem? Continue reading